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Course in Social & Political Marketing – Syllabus 2006-7
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Short Description: the strategic marketing planning process. Social and political marketing ... versus red ocean strategies. Vision building, Disney vision mantra, the mission ...
Content Inside: Course in Social & Political Marketing 1 The Interdisciplinary Center Herzlia 12/12/2006 9:03:31 AM Course in Social & Political Marketing Syllabus 2006-7 1. Course Info 1.1. Course No: 767 1.2. Credit Hours: 2 1.3. Prerequisites: Principles of Marketing Management 1.4. Classroom: A110 1.5. Days & Hours: Tuesday, 14:30-16:00 2. Instructor Info 2.1. Name: Rommey Hassman, MBA 2.2. email: rhassman@gmail.com 2.3. Office hours: By request 2.4. Teaching assistant: Roy Shaposhnik, BA 2.4.1. Office hours: Tuesday, 16:15-17:15 (by prior appointment) 3. Text, Readings, Materials 3.1. Required Reading Social Marketing/ Philip Kotler, Ned Roberto, Nancy Lee/ SAGE Publications, 2002; Second Edition/ ISBN 0-7619-2434-5 3.2. Recommended Reading 3.2.1. No Place For Amateurs/ Dennis Johnson/ Routledge, 2001/ ISBN 0-415-92836-2 {on political marketing} 3.2.2. SOFT Power/ Joseph S. Nye/ Public Affairs, 2004/ ISBN 1-58648-225-4 {on public diplomacy} 3.2.3. The Crisis Counselor/ Jeffery Caponigro/ Contemporary Books, 2000/ ISBN 0-8092-2490-9 {on crisis management} 3.3. Conceptual Reading 3.3.1. The Art of Strategy [The Art of War/ Sun Tzu]/ R.L.Wing/ A Dolphin Book, Doubleday, 1988/ ISBN 0-385-23784-7 {on strategy} 3.3.2. Alexander The Great's Art of Strategy/ Partha Bose/ Gotham Books, 2003/ ISBN 1-59240-06-X {on strategy} 3.3.3. Blue Ocean Strategy/ W.C. Kim, R. Mauborgne/ Harvard BSP, 2005/ ISBN 1-59139-619-0 {on strategy} 3.3.4. The Essential Gandhi/ Mahatma Gandhi/ Vintage Spiritual Classics 2002/ ISBN 1-4000-3050-1 {on leadership} 3.3.5. The Tipping Point/ Malcolm Gladwell/ Little, Brown & Co, 2002/ ISBN 0-316-31696-2 {on idea marketing} 3.3.6. How Brands Become Icons/ D.B. Holt/ Harvard BSP, 2004/ ISBN 1-57851-774-5 {on branding} 3.3.7. Brand Spirit How Cause Related Marketing Builds Brands/ Hamish Pringle, Marjorie Thompson/ John Wiley & Sons, 2001/ ISBN 0-471-49944-7 {on social marketing} 3.3.8. Corporate Social Responsibility/ P. Kotler, N. Lee/ J. Wiley, 2005/ ISBN 0-471-47611-0 {on social marketing} 3.3.9. Marketing Places/ Philip Kotler, D. Haider, I. Rein/Free Press, 2002/ ISBN 074323636X {on nation branding} 3.3.10. SPIN This/ Bill Press/ Pocket Books, 2001/ ISBN 0-7434-4267-9 {on political marketing & PR Spin}
