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Marketing Research: A Blue Ocean Strategy Perspective
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Short Description: Blue Ocean Strategy. “New Marketing is a challenge to the ... Blue Ocean Strategy is a marketing strategy framework created by INSEAD professors W. Chan Kim ...
Content Inside: Marketing Research: A Blue Ocean Strategy Perspective Program: Executive Masters of Marketing (MM18) Author: Robert C. van Ossenbruggen (ProCression) Institute: TiasNimbas Business School, Tilburg Supervisor: Prof. dr. T.B.C. Poiesz Date: November 19, 2007 Document OutlineCover to Preface_v2Marketing Research_A Blue Ocean Strategy Perspective_2008
