home // Business and Economy // Marketing
Marketing versus Mathematics
Source: www.cs.berkeley.edu
File Size: 104.6 KB
Category: Business and Economy
Last Download : 31 days 18 hours 23 minutes ago
Share this info:
Short Description: Therefore, successful technical marketing depends upon mathematics,. and vice-versa. How can Mathematics depend upon Marketing ? We’ll see later. ...
Content Inside: Prof. W. Kahan August 27, 2000 6:44 pm Marketing versus Mathematics and other Ruminations on the Design of Floating-Point Arithmetic Prof. W. Kahan Math. Dept., and Elect. Eng. & Computer Sci. Univ. of Calif. @ Berkeley ( ... upon receiving the IEEE's Emanuel R. Piore Award, 15 Aug. 2000 ) Abstract: Marketing is Bad; Mathematics is Good. No; that is not my message. Rather, in so far as our technological activities have become ever more mathematical as well as market-oriented, mathematics and marketing have come to depend upon each other, and therefore must appreciate each other's needs, more than ever. This growing interdependence is illustrated in what follows by the design and implementation of floating-point arithmetic. This document is at http://www.cs.berkeley.edu/~wkahan/MktgMath.pdf (The title "Marketing versus Mathematics" was chosen by Prof. Alan Jay Smith.) MktgMath Page 1
