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2009 LA Auto Show Sienna press release draft - FINAL
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Short Description: Dec 2, 2009 ... standard features that include: cruise control, Daytime Running Lights with manual on/off feature, tri-zone air conditioning, ...
Content Inside: EMBARGO DATE: DECEMBER 2, 2009 AT 11:00 A.M. PACIFIC TIME TMS - - 063 - - 09
ALL-NEW THIRD-GENERATION TOYOTA SIENNA MAKES WORLD DEBUT
LOS ANGELES (Dec. 2, 2009) Toyota unveiled the all-new, third-generation Sienna minivan at a media conference today at the 2009 Los Angeles Auto show. The Toyota Sienna is well known as a transportation solution for moving people and cargo comfortably and efficiently. The third-generation Sienna will look and drive more like a sedan, conform to new ideas about personal comfort, easily accommodate cargo, and handle big loads. The 2011 Sienna has been reinvented to handle these needs as it shifts to a more expressive and dynamic vehicle with a stronger profile, high shoulder character and responsive handling. With state-of the art features and rewarding driving dynamics, it is a vehicle that carlovers will find satisfying to drive. Sienna will offer new models, including a sporty SE and a four-cylinder powertrain, as it continues to be the only offering in the segment with an all-wheeldrive option. "The all-new Sienna is an example of Toyota's commitment to lead the marketplace as it anticipates consumers' needs and changes in lifestyle," said Bob Carter, group vice president and general manager, Toyota Division, Toyota Motor Sales, U.S.A. The third-generation Sienna combines a contemporary style with features not previously seen in a minivan, and a fun-todrive spirit that will surprise many, along with the flexibility, spaciousness and features that have defined the segment. The Sienna was designed by Toyota's Calty Design Research and developed at Toyota Technical Center in Ann Arbor, Mich., with assembly being accomplished at Toyota Motor Manufacturing, Indiana. Visually Intriguing The Sienna will come in five conveniently configured grades, all sharing a distinctly new visual direction and features. The third-generation Sienna explores a more modernly advanced and bold design. The sportier profile is complemented with distinctive window shapes. Working closely with engineering, Sienna designers were able to create a high and wide shoulder to embed a deliberately hidden door slider within the window graphic. -more-
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