home // Business and Economy // Marketing
1 MARKETING TIPS FOR PROMOTING YOUR WEBSITE
Source: www.vsn.com.au
File Size: 145.06 KB
Category: Business and Economy
Last Download : 3 days 17 hours 18 minutes ago
Share this info:
Short Description: MARKETING TIPS FOR PROMOTING YOUR WEBSITE. Traditional Strategies. Just because "old media" strategies aren't on the Internet doesn't mean they aren't ...
Content Inside: Postal Address: PO Box 391MOOLOOLABA QLD 4557Phone: 07 5477 7203Fax: 07 5477 7208Mobile: 0400 256 900VIRTUAL SHOPPING NETWORKWebsite: www.vsn.com.auABN: 38147097469E-mail: webinfo@vsn.com.auMARKETING TIPS FOR PROMOTING YOUR WEBSITETraditional StrategiesJust because "old media" strategies aren't on the Internet doesn't mean they aren't effective. A mixed media approach can be very effective.Include Your URL on Stationery, Cards, and Literature.Ensure that all reprints of cards, stationery, brochures, and literature contain your company's web address.Ensure that your printer gets the web address syntax correct.Promote using traditional media.Don't discontinue print advertising you've found effective. But be sure to include your web address in any display or classified ads you purchase in trade journals, newspapers, etc.View your website as an information adjunct to the ad.Use a two- step approach: (1) capture the readers' attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order.Look carefully at small display or classified ads in the back of narrowly targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising.Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc.Develop a Free Service.It's boring to invite people, "Come to our site and learn about our business." It's quite another to say "Use the free kitchen remodelling calculator available exclusively on our site." Make no mistake, it's expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site.Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales part of your site.Issue News Releases.Find new sw ort hy event s ( such as launching your free serv ice) , and send new s releases t o print and Web periodicals in your industry.You may want to use a Web news release service such as XpressPress (www.xpresspress.com ) or the free PR Web ( www.prweb.com ). Placing your website address in online copies of your press release may increase link popularity.1
Advertiser